Making Bottoms Beautiful Since 2012

our story

Behind The Seams

At LL we believe all bottoms are beautiful.

Women deserve to feel comfortable in their own skin & what they wear directly on their skin should be comfy too!

Our goal is to create beautiful, high quality, perfectly fitting intimates locally that make our customers feel cute, sexy and confident (or as we like to call it – secret happy) because it’s what’s underneath that matters the most!

All aspects of production (from pattern making, sampling and sewing to the final wrapping, packaging and shipping) takes place in a small designed studio right here in Cape Town. That makes us proudly South African. Each panty is carefully cut by hand to limit wastage and made with love from locally sourced materials and trims (thread, bows and hardware) to ensure quality (instead of quantity) and comfort.

We only sew as many knickers as per our active Subscriber count every month, so each Lingerie Letter is one of a kind. We also try and take advantage of end-of-the-line fabrics destined for landfills for our Boutique Shop wherever possible, which we use to produce small runs of limited edition lingerie ranges.

Even though all our undies are produced in-house, we sometimes stumble upon other local / international brands we think you would love! After careful consideration, we hand-pick these styles without compromise to make sure the quality and fit is up to the LL standards our customers have grown accustomed to. This keeps our Subscription Box experience interesting. 

We can confidently say we have the most amazing customers! Thank you for shopping small and for supporting the local manufacturing community.

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