Privacy Policy

Last updated: 7 September 2026

April Showers Investments CC t/a Lingerie Letters (“Lingerie Letters”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store, protect and share personal information when you visit or use the Lingerie Letters website, purchase our products, create or use a customer account, subscribe to our communications, or otherwise interact with us.

Lingerie Letters is a South African business and processes personal information in accordance with applicable South African privacy and data protection laws, including the Protection of Personal Information Act 4 of 2013 (POPIA).

1. WHO WE ARE

Lingerie Letters is operated by:

April Showers Investments CC t/a Lingerie Letters

Physical address:
Strand, Western Cape, 7140, South Africa

Information Officer:
Anchen Tempelhoff

Email:
[email protected]

Our Information Officer is registered with the Information Regulator of South Africa.

If you have questions about how we process your personal information, wish to exercise your privacy rights, or have a privacy-related concern, you may contact our Information Officer using the details above.

2. INFORMATION WE COLLECT

Depending on how you interact with our website, we may collect the following types of personal information.

Information you provide to us

This may include:

Your name and surname
Email address
Telephone or mobile number
Billing and delivery address
Account login information
Order and purchase information
Subscription information
Information provided when contacting us
Information provided when completing forms on our website
Information relating to gift purchases, gift cards or recipients where applicable
Marketing preferences and newsletter subscription information

We only request information that is reasonably necessary for the relevant purpose.

Information collected automatically

When you visit our website, certain information may be collected automatically through cookies, analytics tools, security technologies and similar technologies.

This may include:

IP address
Browser type and version
Device type
Operating system
Pages visited
Website interactions
Approximate geographic location
Referral source
Session and usage information
Information relating to website performance and errors
Security and anti-fraud information

Some of this information may be collected by third-party service providers operating technologies on our website.

3. HOW WE USE YOUR PERSONAL INFORMATION

We may use personal information for purposes including:

Processing and fulfilling orders
Processing payments
Arranging delivery of products
Providing customer service and responding to enquiries
Managing customer accounts
Managing subscriptions
Processing gift-card purchases and related transactions
Sending transactional and service-related emails
Sending order confirmations, invoices, delivery updates and other purchase-related communications
Managing returns, refunds, cancellations and customer requests
Maintaining and improving our website
Understanding how visitors use our website
Measuring website performance and effectiveness
Protecting our website against fraud, abuse, spam and security threats
Maintaining website and network security
Preventing unauthorised access
Managing newsletter and marketing subscriptions where you have subscribed or where marketing is otherwise permitted by law
Sending information about Lingerie Letters products, new designs, special offers, promotions and other relevant communications
Complying with legal, tax, accounting and regulatory obligations
Establishing, exercising or defending legal rights
Maintaining appropriate business records
Performing other purposes that are compatible with the purposes for which the information was originally collected and permitted by applicable law

We do not use your personal information for purposes that are incompatible with the purposes described in this Privacy Policy without an appropriate lawful basis.

4. LAWFUL PROCESSING OF PERSONAL INFORMATION

POPIA requires personal information to be processed lawfully and for specific, explicitly defined and lawful purposes.

Depending on the circumstances, we may process your personal information because:

It is necessary to provide products or services you have requested;
It is necessary to process and fulfil an order;
It is necessary to manage your customer account or subscription;
It is necessary to comply with a legal or regulatory obligation;
It is necessary to protect our legitimate business interests, website security or the rights of our customers and business;
You have provided consent where consent is required; or
Another lawful basis permitted under applicable law applies.

Where we rely on consent, you may withdraw that consent at any time, subject to any legal or contractual limitations and the consequences of doing so.

Withdrawing consent does not affect the lawfulness of processing carried out before the withdrawal.

5. ORDER, CUSTOMER AND ACCOUNT INFORMATION

When you place an order or create a customer account, we collect information necessary to provide our products and services.

This may include your name, contact details, billing information, delivery address, order details and account information.

We use this information to:

Process and fulfil your order;
Arrange delivery;
Communicate with you about your order;
Provide customer support;
Manage your account;
Manage subscriptions where applicable;
Process refunds, returns and cancellations; and
Maintain appropriate transaction and accounting records.

We do not require you to provide personal information that is unrelated to these purposes.

6. PAYMENT INFORMATION

Payments made through our website are processed through Paystack, our payment service provider.

Payment information is transmitted to the relevant payment provider for the purpose of securely processing your payment.

Lingerie Letters does not ordinarily have access to or store your complete credit-card or banking details.

Payment providers may process personal information in accordance with their own privacy policies and applicable security requirements.

We may receive limited payment-related information, such as confirmation that a payment was successfully processed, failed or refunded, together with information necessary to reconcile and manage the transaction.

7. EMAIL, CUSTOMER COMMUNICATIONS AND NEWSLETTERS

We use different services for different types of email communication.

Brevo

We use Brevo primarily for transactional and service-related communications associated with customers, orders and customer accounts.

This may include information necessary to send transactional emails and manage customer-related communications.

Flodesk

We use Flodesk for newsletter and marketing communications.

Where you subscribe to our newsletter or otherwise lawfully receive marketing communications, your relevant contact information may be transferred from our customer/email systems to Flodesk for marketing purposes.

Our marketing communications may include:

Lingerie Letters news;
New Knicker designs;
Special offers;
Promotions;
Product information; and
Other relevant Lingerie Letters communications.

We do not sell your email address or personal information to third parties.

You can unsubscribe from marketing communications at any time by using the unsubscribe option included in our marketing emails or by contacting us.

8. DIRECT MARKETING

We may send electronic direct marketing communications where we have your consent or where such communication is otherwise permitted under applicable law.

Where we request consent to receive marketing communications, the marketing option will not be pre-selected on your behalf.

For example, when subscribing to our newsletter, you may actively choose to receive:

“Lingerie Letters news, new Knicker designs, special offers and other lovely things by email.”

You may withdraw your consent or unsubscribe from marketing communications at any time.

Where permitted by law, we may also communicate with existing customers about our own similar products or services, provided that the applicable legal requirements are met and an appropriate opportunity to opt out is provided.

We will identify ourselves in electronic marketing communications and provide an appropriate method for stopping further marketing communications.

9. COOKIES AND SIMILAR TECHNOLOGIES

Our website uses cookies and similar technologies to provide essential website functionality, remember preferences, understand website usage, maintain security and, where applicable, support analytics, advertising and marketing activities.

Cookies are small files or pieces of information stored on your device when you visit a website.

Essential WooCommerce and website cookies

Some cookies are necessary for the website to function correctly.

These may support functions such as:

Shopping-cart functionality;
Checkout;
Customer sessions;
Login and account functionality;
Remembering items in your cart;
Processing purchases; and
Other essential website functionality.

Disabling essential cookies may prevent parts of the website, including shopping-cart or checkout functionality, from working correctly.

Analytics and measurement cookies

We may use Google Analytics and related Google technologies to understand how visitors use our website.

This may include information such as:

Pages visited;
Website interactions;
Device and browser information;
Approximate location;
Referral sources;
Sessions and usage; and
Website performance information.

Advertising and marketing technologies

Depending on our website configuration and your cookie preferences, we may use technologies associated with services such as:

Google;
Meta;
TikTok; and
Other advertising or measurement providers.

These technologies may be used for analytics, advertising measurement, campaign performance, conversion measurement, audience creation or related purposes.

Source and campaign attribution

Our website may use technologies that help us understand how visitors arrived at our website and which campaigns or sources generated visits or purchases.

Security and anti-spam technologies

We may use technologies such as Google reCAPTCHA to help protect forms and website functionality from spam, abuse and automated activity.

Security services may collect information such as IP addresses, browser/device information and information about interactions with the website for security and abuse-prevention purposes.

10. COOKIE MANAGEMENT AND CONSENT

Where applicable, non-essential cookies and similar technologies may be controlled through our cookie-consent mechanism or your browser/device settings.

You can also configure your browser to reject or delete cookies.

Please be aware that disabling certain cookies may affect the functionality of the website.

Essential cookies may continue to operate where they are necessary for the website to provide a service you have requested, such as maintaining a shopping cart or processing an order.

Your cookie choices may not automatically apply across different browsers or devices.

11. THIRD-PARTY SERVICES AND TECHNOLOGIES

We use a number of third-party services and technologies to operate, secure and improve our website and business.

Depending on the services and features in use, these may include providers involved in:

Website hosting and infrastructure;
WooCommerce and website functionality;
Payment processing;
Email delivery;
Customer and transactional communications;
Newsletter and marketing communications;
Analytics and measurement;
Advertising and conversion measurement;
Website security;
Spam and abuse prevention;
Order tracking and delivery;
Customer account management; and
Other services necessary to operate our online store.

These providers may process personal information on our behalf or as independent service providers.

We take reasonable steps to use reputable service providers and to ensure that personal information is processed appropriately and securely.

Third-party providers may have their own privacy policies governing information they process.

12. CLOUDFARE AND WEBSITE SECURITY

We use Cloudflare and other security technologies to help protect our website and infrastructure.

These services may process technical information such as IP addresses, browser information, device information, website requests and security-related activity.

Cloudflare may be used for purposes including:

Website security;
Protection against malicious traffic;
Abuse prevention;
DDoS protection;
Performance and content delivery; and
Network and infrastructure protection.

Cloudflare operates at the website/network infrastructure level and is separate from our cookie-consent mechanisms.

We may also use other security technologies, including Wordfence, Imunify Security and reCAPTCHA, to help protect our website and users.

13. GOOGLE, META AND TIKTOK TECHNOLOGIES

Depending on the features enabled on our website, we may use technologies provided by Google, Meta and TikTok for analytics, advertising, conversion measurement, campaign performance and related purposes.

These technologies may collect information about website visits and interactions, subject to the applicable technology, settings and cookie preferences.

Where applicable, non-essential tracking technologies are subject to our cookie settings and consent mechanisms.

We do not control the privacy practices of these third-party providers and recommend reviewing their respective privacy policies for more information about how they process information.

14. SHARING PERSONAL INFORMATION

We do not sell your personal information.

We may share personal information where reasonably necessary and lawful to operate our business and provide our products and services.

This may include sharing information with:

Payment service providers;
Delivery and courier providers;
Website hosting and infrastructure providers;
Email and communications providers;
Newsletter and marketing service providers;
Analytics and advertising service providers;
Website security and fraud-prevention providers;
Technical service providers;
Professional advisers;
Legal, regulatory or governmental authorities where required or permitted by law; and
Other service providers where reasonably necessary to provide our services or operate our business.

For example, your name, telephone number and delivery address may need to be provided to a courier or delivery service in order to deliver your purchase.

We take reasonable steps to ensure that third parties who process personal information on our behalf handle that information appropriately and securely.

15. INTERNATIONAL PROCESSING AND TRANSFERS

Some of our third-party service providers may operate outside South Africa or may process information using infrastructure located in other countries.

Where personal information is transferred outside South Africa, we take reasonable steps to ensure that the transfer and subsequent processing are carried out in accordance with applicable legal requirements, including POPIA where applicable.

The privacy and data-protection laws of another country may differ from those of South Africa.

Third-party providers may also apply their own international data-transfer and security mechanisms.

16. HOW WE PROTECT PERSONAL INFORMATION

We take reasonable technical and organisational measures to protect personal information against:

Loss;
Misuse;
Unauthorised access;
Unauthorised disclosure;
Alteration; and
Destruction.

Our security measures may include website security tools, access controls, authentication measures, secure payment processing, security monitoring and infrastructure protection.

We use services such as Cloudflare, Wordfence, Imunify Security and reCAPTCHA to assist with website and network security.

However, no method of transmitting or storing information online can be guaranteed to be completely secure.

If you believe that your personal information has been compromised or that there has been a security incident involving your information, please contact us as soon as possible.

17. HOW LONG WE KEEP PERSONAL INFORMATION

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, or where we are required or permitted by law to retain it.

The length of time information is retained may depend on:

The nature of the information;
The purpose for which it was collected;
Whether you have an active customer account;
Whether there is an ongoing customer or contractual relationship;
Accounting and tax requirements;
Legal or regulatory requirements;
Dispute resolution;
Fraud prevention and security requirements; and
Our legitimate business record-keeping requirements.

When personal information is no longer reasonably required, we may delete, destroy or anonymise it, subject to applicable legal and operational requirements.

18. YOUR PRIVACY RIGHTS

Subject to applicable law, you may have the right to:

Request access to personal information we hold about you;
Request correction or updating of inaccurate or incomplete information;
Request deletion of personal information where legally permitted;
Object to certain forms of processing;
Withdraw consent where processing is based on consent;
Opt out of direct marketing communications;
Ask questions about how your personal information is being processed; and
Raise a privacy-related concern or complaint.

We may need to verify your identity before responding to certain requests in order to protect your personal information.

Some requests may be subject to legal limitations or requirements.

To exercise your rights or make a privacy enquiry, please contact our Information Officer:

Anchen Tempelhoff
Email: [email protected]

19. CUSTOMER ACCOUNTS

If you create an account on our website, we may collect and retain information necessary to manage your account and provide account-related functionality.

This may include your name, email address, login information, order history and other information associated with your account.

You are responsible for keeping your account login credentials confidential and for notifying us if you believe your account has been accessed without authorisation.

20. CHILDREN’S PRIVACY

Our website and products are not intended to knowingly collect personal information from children under the age of 18.

We do not knowingly collect personal information from children for marketing purposes.

If you believe that a child has provided us with personal information without appropriate consent, please contact us so that we can take appropriate steps.

21. THIRD-PARTY WEBSITES

Our website may contain links to websites, services or platforms operated by third parties.

We are not responsible for the privacy practices, security, content or policies of third-party websites.

We recommend reviewing the privacy policy of any third-party website before providing personal information.

22. PRIVACY AND SECURITY INCIDENTS

If we become aware of a security compromise involving personal information, we will assess the incident and take reasonable steps to contain, investigate and address it.

Where required by applicable law, we will notify affected parties and/or the Information Regulator in accordance with the applicable requirements.

23. INFORMATION REGULATOR

Lingerie Letters is registered with the Information Regulator of South Africa in respect of its Information Officer.

If you have a privacy complaint that cannot be resolved directly with us, you may lodge a complaint with the Information Regulator, subject to the applicable procedures.

Information about the Information Regulator, POPIA and complaints can be obtained from the Information Regulator’s official website.

24. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect:

Changes to our business;
Changes to our website or services;
Changes to the third-party technologies we use;
Changes to how we process personal information;
Changes to applicable laws or regulatory requirements; or
Improvements to our privacy practices.

When we make changes, we will update the “Last updated” date at the top of this Privacy Policy.

We encourage you to review this Privacy Policy periodically.

25. CONTACT US

If you have any questions about this Privacy Policy, how we handle personal information, or wish to exercise your rights under applicable privacy law, please contact our Information Officer.